Amazon beats Google and Apple to become the world’s most valuable brand, Alibaba most valuable Chinese brand

Amazon beats Google and Apple to become the world’s most valuable brand at $315.5 billion. Apple comes second, valued at $309.5 billion, with Google in third place, at $309 billion, according to the BrandZ Top 100 Most Valuable Global Brand ranking 2019 (via Kantar).

This year, Alibaba (valued at $131.2 billion) overtook Tencent ($130.9 billion) to become the most valuable Chinese brand.

There is a total of 15 Chinese brands in the list of 100 companies, including mobile handset company Xiaomi (valued at $19.8 billion) and Meituan ($18.8 billion).

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The world’s most valuable brands 2019:

1. Amazon $315.5 billion
2. Apple $309.5 billion
3. Google $309 billion
4. Microsoft $251.2 billion
5. Visa $177.9 billion
6. Facebook $159 billion
7. Alibaba $131.2 billion
8. Tencent $130.9 billion
9. McDonald’s $130.4 billion
10. AT&T $108.4 billion

Source: BrandZ/CNBC

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