Huawei
Pura 70 series is increasing Huawei’s smartphone sales in home ground
![Pura 70 series Huawei sales](https://www.huaweicentral.com/wp-content/uploads/2024/07/Pura-70sales.jpg)
Huawei smartphone sales started reaching new heights with its amazing creation – the Pura 70 series. Among several P series models, the Pura 70 handsets are the most powerful smartphone with an eye-catching look, AI features, and high-end technology.
Although Mate 60 Pro is still the reason that helped Huawei regain its position in the Chinese smartphone market. But with the launch of the Pura 70 series, the company is now becoming capable of having a better foothold in its home ground.
Research organizations like Canalys and Counterpoint note that Pura 70 models are gaining extreme attention in Chinese smartphone market. Among the four main models, the Pura 70 Ultra is at the top for its interesting design and iconic optical features.
With the P series, Huawei has always focused on enhancing the camera aspects. But the Pura 70 series appears as an all-time revolution in the photography world.
![](https://www.huaweicentral.com/wp-content/uploads/2024/04/Pura-70-Ultra-camera-image.jpg)
Huawei Pura 70 Ultra camera (Image Credits: Huawei)
Starting with the Ultra variant, Huawei has used a retractable lens that pops out every time the user tries to capture a closeup shot. It has a tri-lens setup including a 50MP Sony IMX989 1-inch main camera, a 40MP ultrawide shooter, and a 50MP periscope lens.
- Main Camera: f/1.4-4.0 variable aperture + 22.5mm focal length
- UltraWide Angle: 13mm focal length + Autofocus + macro shots
- Periscope: f/2.1 aperture + OIS + 3.5x optical zoom + lossless zoom to 10x
- Selfie Lens: 13MP + 18mm f/2.4 aperture + autofocus
Huawei has also implemented an XD Motion engine that enables users to click fast-moving objects with immense clarity. These are the features that made the Pura 70 Ultra one of the best camera smartphone to date. (Check the DXOMARK ranking)
Except for the retractable lens, most of these lens features are present in other Pura devices as well. Perhaps, Huawei Pura 70 Ultra has set the bar of camera features for many of its rivals like Samsung and others in the smartphone market.
![Huawei Pura 70 Ultra](https://www.huaweicentral.com/wp-content/uploads/2024/04/huawei-p70-ultra-img1.jpg)
Huawei Pura 70 Ultra (Image Credits: Huawei)
Keeping our focus on the Chinese variants, the Pura 70 series also sports upgraded satellite features. Huawei introduced “image-sending” satellite tool with the latest flagship line. From the name, the feature lets you send images via satellite connectivity.
Compared to many other satellite communication phones, Huawei is one step ahead. After two-way satellite SMS and calls, the company has brought in image-sending capability. But Pura 70 series surprises don’t end here!
AI segment is another interesting part of the Pura lineup. Huawei has introduced an AI image retouch feature that easily edits and removes unwanted objects from pictures. Other features include AI gestures and AI private notifications.
These are the major Pura 70 series features that are attracting users in the Chinese smartphone market. With an iconic triangular camera shape, new AI tools, and the most robust optical features, the Pura 70 series is helping Huawei smartphone sales to increase in its home ground.