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Huawei ranked in the top three of the BrandZ Top 50 Chinese Brand Builders
The industry-leading brand valuation firm Kantar BrandZ publishes “Top 50 Chinese Brand Builders 2021 report”. It was based on the brand’s influence on the consumers of the international exchange.
The Chinese brands are seeking new possibilities in the international market while covering four arising markets – India, Indonesia, Mexico, and Brazil.
Alibaba Group jumps to first place and tops the list, regarded as the most influential Chinese firm followed by ByteDance in second place, and Huawei in third place.
Despite the US sanctions, it’s impressive to see how Huawei is still managing to stand on top three and doesn’t fail to impress its consumers. However, this telecom firm was on top last year.
Other famous names such as Xiaomi, OPPO, Vivo, Shein, and Tencent are rose from the previous position while Lenovo has slipped to the fifth position from second place.
The Kantar BrandZ organization provides glimpses of the worldwide market covering 4 million consumers across 18,000 brands of 512 categories in 50 different markets.
Chinese brands have continued investing in brand-building for the development of their businesses in the international market even after affected by the pandemic.