iPhone shipment in China dips but Huawei gains: Q2 2024

Apple iPhone shipment continues to face a hit from strong competitors like Huawei in China for Q2 2024. Despite good sales during the 618 shopping fest, the U.S. tech giant lost 6.7% market share for the second quarter this year in the Chinese region.

Canalys released new data on the Chinese smartphone market for Q2 2024. The Q2 2024 analytics show that iPhone shipment are still facing challenges from Huawei in China regardless of various discounts and promotions on shopping channels.

Inputs reveal that Apple sold 9.7 million units as of June end. Last year in the same period, the company shipped over 10.4 million units. Thus, the new figure has brought the iPhone maker down from third to sixth position in the second quarter of this year.

On the other hand, Huawei continues to grow in Chinese smartphone market for Q2 2024. The report says that the firm shipped 10.6 million units in the second quarter which boosted the growth rate by 41% YoY – thanks to the Pura 70 series.

The OEM unveiled the Pura 70 lineup in April this year. The flagship models are full of surprising features that resulted in long queues of customers outside Huawei stores. Some highlights of this series are the image-sending satellite feature, Kirin 9010 5G, powerful cameras, distinct appearance, AI features, and more.

Speaking of the market share, Apple dipped from 16 to 14% this year. As per Canalys research analyst – Lucas Zhong, the US company is still struggling to improve its supply chain management in China. Though a good status, Apple can’t catch up with the growing tech companies in its third-largest smartphone market.

Another reason Apple can’t stand firm on the Chinese floor is the intense competition from other tech vendors. Lucas cites that Chinese phone makers continue to show leadership as they have occupied the top five positions for the first time.

Canalys Report

Further details point out Vivo has ranked first with 19% of the market share and 15%YoY progress. OPPO appears second in this ranking with 11.3 million units in sales. Honor grabbed third place with a 4% YoY growth and 10.7 million unit shipments.

Huawei obtained fourth place. It is gradually reaching new heights and will soon climb to the top of the Chinese smartphone market. Canalys predicts a strong performance by the company throughout the year. Fifth place is reserved by Xiaomi with 17%YoY growth.

|| Source – Canalys ||