Huawei smartphones are back: Huawei CEO

Yu Chengdong, CEO of Huawei Consumer Business Group said that Huawei smartphones are back in the industry. Huawei smartphone chief gave this statement on stage at Huawei Developer Conference 2023.

Chengdong shared data that in the second quarter of 2023, Huawei’s smartphone market share increased by as much as 76.1%. Its high-end market share ranked among the top 2 in the second quarter of 2023. Aside from this, the smartphone chief also unveiled HarmonyOS 4 operating system for the Chinese device ecosystem.

According to IDC, Huawei’s smartphone market share in China reached 13% in the quarter, tying Xiaomi and tied for fifth place with a year-on-year increase of 76.1%.

Among the top five, Huawei and Apple are the only two brands to achieve positive year-on-year growth.

Despite all of the difficulties and hostile supply chain, Huawei’s excellent performance of the new P60 series, and the foldable phone Mate X3 series lead to a strong sale.

Huawei launched the Mate X3 foldable and the P60 series as cameras and innovative smartphones. These phones are attracting many consumers and the company is now preparing to release the Huawei Mate 60 series in the second half of this year.

Among these, the Mate X3 has been hard to find since its release. Not only is it out of stock online but also in offline stores.

The supply chain industry revealed that Huawei increased its shipment target for 2023 to 40 million units from 30 million units. The past goal was decided earlier this year on a positive note.

The increment in target hints that Huawei is confident in market conditions and current demand among consumers.