Smart Screen
Huawei smart TV shipments increased by 50% in Q3 2024: Report
Huawei is shining in the Chinese market with a 50% increase in smart TV shipments for Q3 2024. According to a new report, the company performed the best in China’s TV market and achieved the award of highest sales in the third quarter of this year.
RUNTO Technology published its analysis on Chinese smart TV shipments for Q3 2024. The report described that China’s TV sector is seeing a major decline this time, compared to the last year same period. It has dropped by 6.6% in sales.
The market has sold 8.115 million branded TV sets in the third quarter of 2024, which isn’t a good reach. Combining the TV sales of all three quarters this year, the shipments decreased by 5% year-on-year (24.505 million units sold in three quarters).
Despite a decline, Huawei has been the best performer in Q3 2024 Chinese smart TV shipments. The company sold around 300000 units in the last quarter.
This is ultimately an increase of 50% YoY in the company’s smart TV sales. RUNTO analysts mentioned that Huawei offline stores have sold the most number of smart TVs as of September. The sales have contributed to substantial growth this year.
Apart from Huawei, the report ranks seven brands as the top TV vendors in China. These are Hisense, Xiaomi, TCL, Skyworth, Changhong, Konka, and Haier.
Huawei smart TV shipments increased by 50% in Q3 2024: Report (Image Credits: CNMO)
The combined sales share of all eight rankers reached 96.1%. Huawei is at the top while Xiaomi ranked second in this listing. TCL is showing in the third spot.
Foreign brands like Sony, Samsung, and Philips are also lagging in this race. They scored a combined market share of less than 5% and struggling to rise in the market.
Huawei has recently launched new smart TV models one after the other in the Chinese market. The latest one is the Smart TV V5 Max 110-inch which delivers a theatre-like feel to users. The device supports HarmonyOS 4.5 and various other features.
(source)