Huawei sales jumped 44.5% YoY in China for Q2 2024, thanks to Pura 70 series

Huawei smartphone sales in China continue to turn positive for Q2 2024 and a big credit goes to the Pura 70 series. It looks like the new flagship lineup is doing quite well in the market with upgraded camera features, new design, and AI capabilities.

Counterpoint has published the China smartphone sales report for Q2 2024. As per the details, the Chinese market has grown by 6% in the second quarter of this year.

The report highlights the top 6 tech vendors that contributed to the rise of the Chinese smartphone market in Q2 2024. Among them, Vivo, Apple, and Huawei count in the top three rankers with increased market shares and better sales performance.

Huawei captured a 15.4% share of the Chinese smartphone market and ranked third. The figure is still below the mark the OEM set in 2020 (30%). Yet the consistent growth hints the company is taking better steps to recover its smartphone business.

Counterpoint further notes that Huawei sales have jumped 44.5% YoY in China for Q2 2024. The credit for this new achievement goes to Pura 70 and Nova 12 series.

Pura 70 smartphones debuted in April this year. The new lineup shows a perfect combination of art and technology, compared to other P series models. Meanwhile, Huawei made these handsets more valuable with AI features and upgraded satellite communication tech.

Nova 12 series, on the other hand, continues to impress the mid-range market. Users looking for upgraded technologies can pick the Pro and Ultra variants. Whereas, those who need a device for normal daily tasks can purchase the Standard and Lite version.

Other rankers

Speaking of other rankers, Vivo has secured the top position with 18.5% of the market share and 11.1% YoY growth. Apple ranked second with a drop of 5.7% in sales. The iPhone 15 Pro shares increased in Q2 2024, but seems it didn’t help the OEM much.

Xiaomi is in fourth place with a growth of 16.3% YoY. Honor and OPPO appeared at fifth (7.5% YoY increase) and sixth (9.8% YoY decrease) positions respectively.

Counterpoint states that AI has become a significant top among tech makers. OEMs are trying to use smart features for both premium as well as mid-range segments. Perhaps, we may find more AI-powered creations in the second half of this year.

[Source – Counterpoint]