Huawei registers ‘Ultimate Design’ trademark for car and transportation

A trademark application that surfaced today shows that Huawei applied for the Ultimate Design trademark in the transportation category on September 20, 2023. However, the trademark inspection is still pending.

According to the details, the Huawei “Ultimate Design” trademark classification includes transportation vehicle subcategories such as hybrid vehicles, electric vehicles, automobiles, bicycles, self-balancing vehicles, electric scooters, photography drones, and other goods/services.

Last month, Huawei officially announced the launch of a new ultra-premium products brand “Ultimate Design”. The company launched two new consumer products – Huawei Mate 60 RS Ultimate Design and Huawei Watch Ultimate Design.

The listing of the new transportation trademark indicates that we have a few chances of seeing a new Ultimate Design car in the near future. However, that’s not the only category, Huawei also filed the “Ultimate Design” trademark in jewelry, watches, advertising, and other fancy classifications.