Huawei recorded growth in a declining global smartphone market for the third quarter

The global smartphone market continued to crash and fell below 8% year on year in the third quarter of 2023, however, Huawei and Honor recorded growth even in this hostile situation.

This is the ninth consecutive quarter to record a decline but grew 2% QoQ, according to the data published by CounterPoint research. The volume of shipments of smartphones declined largely due to the resetting trends in the market.

In Q3, 2023, Samsung captured 20% of the overall global smartphone shipment. Apple comes second with 15%, Xiaomi follows third with 12%, and Oppo on 4th with an 8% market share. Vivo falls on 5th with 8% of the overall market.

But the major factor is that all of these phone companies saw a drop in shipment in the third quarter. Samsung declined by 13 percent, Apple by 9 percent, Xiaomi by 15 percent, Oppo declined by 15 percent and Vivo dropped by 14 percent in this quarter.

Huawei and Honor:

In the meantime, Counterpoint mentioned that Huawei and its former smartphone subsidiary gained a share and are the only brands to record yearly growth in the third quarter.

It says that the Huawei Mate 60 series is contributing big to Huawei’s growth in China. On the other hand, Honor is performing well in the global market.

It would be interesting to see if these two phone maker could carry the momentum to perform more sales of their smartphones against the trend.

(source)