Huawei outshined Apple in Chinese smartphone sales this year: CINNO

Huawei continues to create problems for Apple in the Chinese smartphone sales sector. A research organization says that after 46 months of struggle and challenges, Huawei smartphone sales in China have surpassed the iPhone maker this year.

CINNO Research has released a new report entitled “After 46 months, Huawei Chinese smartphone sales exceeded Apple again in August 2024.” The report reveals the current status of the smartphone market in China and the top rankers.

The report highlights the overview of the smartphone market based on the monthly development trend in September 2024. It covers the sales volume, brand analysis, and the top smartphone brand that has been on the top in the last few months.

Inputs reveal that Huawei has given a tough fight to the Apple iPhone sales in China after 46 months. The company’s market share in the Chinese high-end smartphones (above 6000 yuan) has been gradually increasing due to new creations.

Huawei outshined Apple in Chinese smartphone sales this year: CINNO (Image Credits: ITHome)

Huawei’s sharp rise in market share is ultimately putting more pressure on Apple. The US tech giant is already declining in the Chinese phone market. Meanwhile, heavy competition from Chinese rivals is pushing Apple further back in the ranking.

Mate 60 series launched last year, resulted in immense popularity – thanks to the Kirin 5G chip and the satellite calling feature. The previous-gen models led to booming sales which once again increased the brand’s value in the Chinese smartphone business.

After four years of hustles, Huawei topped the Chinese smartphone market in Q1 2024 with a sales increase of 110% YoY. The report further states that the company won the tag of No.1 in H1 2024 Chinese smartphone sales with a market share of 17.5%.

Huawei has also launched new phones like Pocket 2, Pura 70 series, and Nova Flip which increased the company’s sales revenue this year. Also, the Mate 70 series is in the pipeline and expected to add a new hike in the brand’s sales section.

(source)