Huawei once again defeated Apple in Chinese tablet market: Q3 2024

Huawei has once again won a victory over Apple in the Chinese tablet battle for Q3 2024. The company has ranked first with the highest market share, contributing to the country’s growth. Meanwhile, the iPad maker saw a huge decline in this race.

The Chinese tech giant has been defeating Apple since the fourth quarter of last year. And the winning trend continued this year as well. IDC report sheds a detailed light on how Huawei and Apple fared in the Chinese tablet market in Q3 2024.

Inputs reveal that Huawei grabbed the first spot with 36.7% of the market share in the third quarter of this year. The company’s annual growth rate has increased by 8.7%.

Well, a major credit for this success goes to the new MatePad models that contain significant hardware and software capabilities. The company also focused on the mid-to-high price segment and unveiled the MatePad SE 11 at an affordable range.

Not only consumer-based, but Huawei achieved good scores in the commercial market with the Qingyun lineup. Last year, the company occupied 28% of the tablet market. But this time, it has obtained a hike of 8.7%, reflecting better sales.

Huawei once again defeated Apple in Chinese tablet market: Q3 2024 (Image Credits: ITHome)

Apple followed the MatePad maker but with a “far away” market share. The iPad developer achieved a 26.2% market share this time with a decline of 7.4% YoY. Even though the iPad Air and Pro resulted in booming sales, the fierce competition from Chinese rivals increased the pressure on the company.

Xiaomi is in third place with 11.3% market share. The tech giant is seeing a small decline in the annual progress but continued its rapid growth in the market. Tablet 6 series has immensely contributed to the company’s tablet sales in China.

Honor and Lenovo ranked fourth and fifth respectively. The former made 7.3% whereas the latter occupied 11.8% market share. MagicPad 2 with its high-end display solution has helped Honor to remain in the top 5 rankers list.

The overall consumer market increased by 9.6% year-on-year. Meanwhile, the shipment volume in the commercial market has risen by 6.3% year-on-year.

Q3 2024 Chinese tablet market report (Image Credits: ITHome)

(source)