Huawei leads China’s 2020 smartphone brand sale ranking with 114 million units: Report

According to CINNO Research’s monthly Chinese mobile phone sales monitoring data, the sales of smartphones in the Chinese market in 2020 is about 307 million, a year-on-year decrease of 21%.

This is the fourth consecutive year of decline in the Chinese smartphone market sales since 2017. The main reason behind the lowest sales is the negative impact of the epidemic and insufficient stimulation of the market demand side due to the technological innovation of the 5G replacement smartphone terminal.

CIINO reports show that the top three smartphone brands of China’s market in terms of sales are Huawei (including Honor), Vivo (including IQOO), and OPPO. The total sales of the three companies account for 70% of the domestic smartphone market.

Affected by the US ban, Huawei smartphone sales reached 114 million. However, Huawei’s total sales fell by 24%, but it still ranks No. 1 in smartphone sales in China in 2020, with a market share of 37%, a year-on-year decrease of 1.5. Honor sales accounted for 41%, reaching 46.64 million units and a market share of 15%.

Talking about more smartphone manufactures, Xiaomi and Apple are very close and secures the fourth and fifth position with 37.82 million and 37.51 million units respectively.

The sixth-place Samsung was far behind the previous brand. The market share ranking in 2020 is similar to that in 2019, but the sales of Huawei, Vivo, and OPPO all declined slightly, while Xiaomi and Apple grew rapidly.

We predict that in 2021, the demand for China’s smartphone market will pick up and sales will reach 336 million, a year-on-year increase of 9.4%

If the future international trade environment is conducive to the recovery of the industrial chain and the development of 5G commercialization is promoted, the Chinese smartphone market will usher in a continuous upward cycle.

(Source)