Huawei launches P30 Pro and P30 Lite in Brazil, partners with local retailers to grow its market share

Huawei on Tuesday launched its two P30 devices including the flagship P30 Pro and relative P30 Lite in Brazil to broaden its presence in the Latin America region.

According to a report from Reuters, to make this product launch a success, Huawei has partnered with local retailers to sell these flagship smartphones.

“We are in a very different market share position than we were five years ago and we’re seeing tremendous brand momentum,” Katrina Dunagan, Huawei’s vice president of marketing for the Americas, said in an interview on the sidelines of the launch event in Sao Paulo.

Huawei P30 Pro and P30 Lite will be available through eight online and brick-and-mortar (B&M) channels as of May 17, with suggested prices are 2,499 reais ($638) and 5,499 reais ($1,403) respectively.

These retailers include Magazine Luiza, Via Varejo, B2W, Fast Shop and wireless carrier Telefonica Brasil will be among those selling the phones.

“Our first priority is delivering this latest innovation to the Brazilian consumer as fast as we possibly can, but we are hiring people locally to manage the business here and establish what is necessary to ensure our success in Brazil,” Dunagan said.

At the time, she refused to give any specifics on the sales target estimate for P30 series in the country but added that the marketing efforts will be initially focused in Sao Paulo, Rio de Janeiro, and Brasilia.

First quarter results of 2019 showed, Huawei as the lone smartphone maker that has made significant progress compared to its competitor in the global market but to also raise competition in Brazil and to raise its smartphone sales in Brazil this move should work as planned.

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