Huawei is doing well in Q2 2024 global tablet market, thanks to MatePad 11.5S

Huawei is performing well in the global tablet market for Q2 2024 and a major credit goes to the newly launched MatePad 11.5S series. That says the latest IDC report. The firm has shared new insights on the tablet market growth in the second quarter.

According to the report, Huawei has sold around 2.3 million units in the Q2 2024 global tablet market. This has added a significant growth of 40.3% YoY to the company’s progress. Among the top 5 tech vendors, the Chinese OEM ranked fourth.

IDC says Huawei has been in demand in the worldwide tablet market – thanks to the MatePad 11.5S series. The company recently introduced the respective tablet lineup on the global platform with Kirin 5G power and an amazing “Born to Draw” app.

At the same time, the MatePad developer opened several promotions on online shopping channels in China. This further boomed Huawei tablets’ growth in both Chinese and global markets, inching it closer to new achievements in this field.

Compared to the first quarter of this year, the company stepped down from third to fourth rank. Yet, the OEM is ready to achieve the top position in the tablet market with two new flagship MatePad products coming next week. Know More

Huawei MatePad 11.5-inch S colors (Image Credits: Huawei)

Other rankers:

Apple has spotted the first place in this ranking. After launching the iPad Air 11 and iPad Pro 13-inch models, the tech giant scored enough growth points in the overseas market. It shipped 12.3 million units and progressed by 18.2% YoY. However, the company is still experiencing a tough battle in the Chinese consumer ground.

Samsung achieved the second position with 18.6% YoY growth and 6.9 million tablet shipments. Lenovo appears at the third rank due to fruitful sales of its detachable tablets. It sold around 2.5 million units as well as grew 16.7% year-on-year in Q2.

Xiaomi is in the fifth position with significant growth in the European countries. With these top 5 tech makers, the overall global tablet market sold over 34 million units and thus, owned 22.1% YoY growth in the second quarter of this year.

Anuroopa Nataraj – the senior analyst at IDC said:

“The 2Q24 results signal that the market has moved beyond the pandemic. We expect the refresh cycle and growth in emerging markets to continue aiding the recovery in the near term.”

Q2 2024 global tablet market report (Image Credits: IDC)

[Source – IDC]