Huawei introduces Pura 70 Series to global consumers

Huawei is now officially introducing the Pura 70 series to its global fans. While the flagship lineup has already appeared on the SIRIM database, the company has shared the teaser of the Ultra variant revealing tech-pack features and artistic aesthetics.

This morning, @HuaweiMobile dropped the video teaser of its new brand – Pura. The tech giant explained how the P series journey turned towards the Pura series.

Brand Upgrade:

Huawei describes that the P series has always focused on imaging and design. It continued to push its boundaries for more smart and advanced inventions. Although the company believes that imagination is the source of discovering new possibilities.

As a result, Huawei brought the ultimate ‘Pura’ brand onto the stage. The term refers to ‘pure’ and ‘creativity’. With the new brand, the firm has harnessed limitless imagination to make the “impossible possible”.

Pura can challenge the current limitations of mobile imaging to bring a better photography experience. It also wraps fashion and technology around itself, exhibiting a unique and modish outlook to consumers.

Huawei introduces Pura brand in global market (Image Credits: Huawei)

Pura 70 Ultra teaser:

The second video clip was all about the high-end model of the Huawei Pura 70 lineup – Pura 70 Ultra, confirming the launch of the flagship series in the global market.

New promo clip hypes the beautiful green shade of the Pura 70 Ultra with XMAGE imaging brand and the retractable main camera lens. The device highlights the weave leather texture on the back panel, with golden edges. Huawei captions the video:

“Meet the #HuaweiPura70 Ultra: where the iconic starry pattern design meets the XMAGE label, showcasing the exquisite blend of artistry and photography. Experience a fusion that breaks the boundaries of both art and fashion. #FashionForward”

Huawei Pura 70 Ultra teaser (Image Credits: Huawei)

The giant camera on the rear side is the major segment of the device. With an asymmetrical shape, outlining the edges with a golden plate, the handset reflects an appearance like never before. You can check the complete Pura 70 Ultra teaser HERE.

Ahead of that, the tech maker has also dropped the teaser of the standard Huawei Pura 70 models, showing eye-catching color variants with an impressive caption.