Huawei grabs second spot in Q1 2024 Chinese TWS earphone market

Huawei has entered the top three Chinese TWS earphone makers list in Q1 2024, according to a new report. The company sold a good number of audio wearables within the first three months of this year, overtaking its foreign rivals on the battlefield.

Canalys recently shared its analysis of the Q1 2024 Chinese TWS earphone market. The report highlights the overall progress of the audio wearables in mainland China.

The region has shipped a total of 19.5 million units in the first quarter of this year. This is a 21.3% YoY growth rate increase compared to the last year (same period). A major credit goes to some prime tech vendors and their feature-rich earbuds.

Huawei achieved second place among the top four rankers in the Q1 2024 Chinese TWS earphone sector. The tech giant has shipped 2.6 million units across the region. Out of the main categories, the ANC-based wearables covered 43% of the shipment.

The overall earbuds sales made the company stand at the second position with an annual progress of 55.5%. Huawei has also scored good grades in the global TWS earphone market for Q1 2024 and remained in the top 5 rankers.

Earlier this month, the same research firm noted that Huawei grew by 70% YoY in the worldwide TWS earphone ground. This has been the highest annual growth among all competitors. The company is doing well in both Chinese and global globals.

Canalys further stated that the FreeBuds SE 2 gained immense attention in the Chinese consumer market. Despite being entry-level devices, these earbuds maintained their value and witnessed rapid growth for four quarters straight.

Xiaomi topped this race with 3 million unit shipments. It obtained a 76.2% YoY increase and sold around 29% of the ANC-featured products. The firm has recently launched its open-ear headsets and promoted them under the “buy one get one free” scheme, which helped it to secure first rank.

Both Xiaomi and Huawei took over Apple. The American tech giant is in third place with a 2 million unit shipment and a 3.1% YoY increase. Out of the overall sales, the ANC product accounted for 75%. Edifier appeared in the fourth spot with 1.7 million units and a 12.0% YoY increase.

The Chinese earphone market is gradually reaching new heights. About 3.5 million more units have been shipped, compared to the last year. The situation may improve to a greater extent in the next quarter.

[Source]