Huawei defeats Apple with 20.5 million tablet shipments in China for Q2 2024

Huawei has been outperforming Apple in the Chinese tablet shipments for two consecutive quarters and this victory continued in Q2 2024 as well. A new report says the MatePad maker shipped 20.5 million tablets in the second quarter of this year.

Earlier IDC reported that Huawei tablet shipments increased to 46.9% in the Q2 2024 Chinese market. Now Canalys revealed the exact figure of tablets sold by the brand.

According to the report, Huawei has made 20.5 million tablet shipments in the Chinese market for Q2 2024. The company has ranked first in this race, defeating tech makers like Apple, Xiaomi, and Honor. It also holds 26% of the market share.

The tech giant has succeeded in shipments and market share compared to last year. The new shipment figure further boosted the company’s annual growth by 66%.

Canalys notes that the Chinese tablet market has become highly competitive due to local tech vendors like Huawei. The company has already introduced various MatePad products this year. The latest one is the dual-layer OLED MatePad Pro 12.2 which is getting immense support and attention from consumers.

Apple has followed Huawei in the second spot and shipped around 20.1 million tablets in the region. While the market share is similar to Huawei, the iPad maker is seeing a 14% decline in the annual growth.

Xiaomi has ranked third with 9.25 million tablet shipments and 12% of the market share. Honor belongs to the fourth position. The company shipped 6.5 million tablets and obtained an 8% share in the Chinese tablet market. It has scored 63% YoY growth.

Q2 2024 Chinese tablet market report (Image Credits: Canalys)

Lenovo grabbed the fifth place with an annual progress of 12%. It has sold 4.9 million tablets and owns 6% of the market share. Apart from the top 5 rankers, Canalys says that the Chinese tablet market has shipped around 7.8 million tablets this quarter. The overall sales increased by 20% – thanks to online promotions.

The market research firm expects that the Chinese tablet market will further grow by 9% this year. Meanwhile, tech vendors will use more AI features to attract customers.

Analyst Emma Xu says:

“To drive stronger business outcomes, vendors must focus on market expansion and differentiation to enhance user experiences. Leveraging on-device AI models will be particularly beneficial in this regard.”

[Source]