Huawei appears in top 3 for Q2 2024 global smartphone market ranking

Huawei has entered the top 3 global smartphone market rankers list for Q2 2024. The OEM is not only performing well on its home ground but also foreign platforms. But there is still room for improvement for Huawei to return fully to the global market.

On August 21, Pixalate Incorporation shared the global smartphone market analysis of top brands for Q2 2024 and Huawei was one of them. The tech giant secured third rank in the worldwide phone listing with good enough scores and market share.

Pixalate is a leading research firm that looks after various aspects. For instance, fraud protection, privacy, and compliance analytics for CTV as well as phone advertising.

The latest report by Pixalate sheds light on the market share of voice (SOV) of each brand. SOV refers to a metric that measures a company’s influence in the market over its competitors. It shows how well a brand is performing in a specific field.

Coming back, Huawei grabbed the third position in the global smartphone market share ranking. The Chinese phone maker holds 6.3% SOV in the worldwide listing. But this figure is slightly less than that scored last year during the same period.

In Q2 2023, Huawei grabbed 6.9% SOV in the global smartphone race. The good news is that despite a lag, the company managed to make its space among the top three rankers. Thanks to the Pura 70 series for its unique design and eye-catching features.

Devices like Pura 70 flagship models and Nova 12 handsets are doing quite well in the global market. Though users are now looking forward to Mate 70 series.

Apart from Huawei, the other brands in this listing are Apple, Samsung, Huawei, and Xiaomi. Apple is at the top with the largest market share – 51%. This time, the OEM grew by 6% YoY. Excluding China, the company is doing well in all other markets.

Samsung follows at second with 16% SOV. Compared to last year, the tech maker has stepped down by 6%YoY. Xiaomi shows up in fourth place with a 5.9% SOV. The company has been at 8% in the first quarter but fell suddenly in the second one.

[Source – Pixalate]