Apple reportedly loss 13% iPhone sales to Huawei and other competitors in China

Apple iPhone sales continue to get triggered by native brands like Huawei in China. In the latest edition, a report depicts that the American tech giant went through a drop of 13% in sales revenue in its third-largest market across the world.

The information came into the spotlight when Apple recently shared its annual report which showed a 13% decrement in iPhone sales in China. Notably, the company mainly covers mainland Hong Kong, Macau, and Taiwan in the Chinese region.

According to the details, the annual sales revenue of Apple in Q4 2023 reached $20.8 billion in China which is a significant decline compared to the last year ($23.9 billion). Whereas, the global revenue has raised 2% with $119.6 billion.

Even though Apple ranked first in the 2023 Chinese smartphone market, the company is likely to deal with rising sales challenges in China in the time ahead. One of the major reasons is the surprising comeback of local brands like Huawei and Xiaomi in China.

Apple vs Huawei

The Mate 60 Pro has appeared as a green light for Huawei in the Chinese smartphone market and helped the company retain its lost value and position in the merchandise. Perhaps, it won’t be easy to beat Huawei in the current scenarios.

To compete with the Chinese tech maker, Apple tried to offer tempting discounts over its devices like iPhones and MacBooks up to 800 yuan ($113). Although things don’t work as expected to be and continue to show the same declining outcomes.

Moreover, Huawei is ready to give another iconic product to its customers in the form of the P70 series. Such offerings with ultimate features and reliable capabilities make Huawei a strong contender against its rivals, leading to the Apple iPhone sales decline in China.

Smartphone vendors like Xiaomi are also giving a tough spot to Apple with their flagship handsets like the Xiaomi 14 series which are full of amazing functions and impressive camera performance.

Apple CEO – Tim Cook responded on this matter by saying that iPhone sales in mainland China saw a ‘mid-single-digit’ decline on a constant-currency basis. Yet, he is optimistic about the long-term chances of being a major tech giant in the respective smartphone market.

“I remain very optimistic about China over the long term. And I feel good about hitting a new install base number, a high water mark, and very good about the growth in upgraders year over year during the quarter.” – said Tim.

Consumers’ Demand

A few reports suggest that consumers often grumble about the lack of innovation in iPhones. Moreover, the handset demand has taken a big shift towards foldable and AI devices, which is again a negative point for Apple.

Chinese customers are more prone to using a device for a longer time due to the economic crisis. These are the prominent reasons that set back Apple in China which are likely to continue until the company takes huge steps in its device-making and selling strategies.

(Source)