AITO changes car promotion to ‘Huawei Wenjie’

Today, Huawei and its smart car partner AITO shared a post on Weibo to open a new chapter of a partnership for Wenjie cars, as well as new technologies.

According to the information, AITO wrote “Every place you want to go is a destination. where to go You decide! HUAWEI asks the world, go where you want to go.”

It seems like a usual slogan but the car maker also shared a promotional image, which shows “Huawei Wenjie” and replaced “AITO Wenjie”. There is also a video teaser, which also added a similar branding.

This change appeared quietly and people online marked the difference with several theories.

Last month, AITO featured the Huawei logo (including chrysanthemum) on the promotional poster of the AITO M7. This news also raised eyebrows.

Huawei’s Response:

On the latest matter, Huawei issued a statement, saying that Wenjie is Huawei’s ecosystem car brand and a new business model created by Huawei.

Huawei provides core software and hardware technologies such as electrification and smart components. The cooperation also includes product definition, user experience, quality control, channel retailing, and brand marketing to help car companies sell good cars.

Huawei is also helping car companies to achieve commercial success and large-scale sales of Huawei’s smart auto parts. Huawei says SERES is the car company that cooperated with Huawei the earliest and deepest.

“The two companies signed a business-deepening cooperation agreement in February this year. The two firms will further promote the establishment of a joint innovation center to provide users with a more efficient and convenient smart travel experience and lead a new era of the intelligent automobile industry,” concludes Huawei.

Aside from Huawei’s statement, one thing is for sure Huawei and AITO’s parent SERES are growing their steps further into the smart car world.

A recent agreement with SERES aims at 1 million vehicle sales by 2026. On the other hand, the two partners are planning to launch a new flagship car platform by this year.