Apps
European mobile app market increase 21% with 4.6 billion USD consumer spending
The global app market research organization- SensorTower published the European mobile app market revenue report for Q3 2021 on 29th October. The report shows a 21% of year-over-year increase with 4.6 billion dollar consumer spending.
Furthermore, European spending accounted for 13.6% of global mobile app revenue for this year. It has exceeded over 33.7 billion dollars in comparison with the same quarter of last year.
However, this report is mainly divided into three parts- major sharer, top mobile applications, and top games in the European mobile app market. Users can check the full description here-
European mobile app market: Major Sharer
The majority of iPhone make App Store grab the entire market. Thereby the iPhone app distribution platform contributes $2.4 billion in revenue while Google Play Store has $2.1 billion valued shares.
Where the App Store registered an increase of 20%, the Google Play Store’s YoY growth increased by 23.5%.
On the other hand, the majority of Android app downloaded are far greater than the iPhone apps. Google Play has 4.7 billion installs while the App Store limits it to 1.7 billion installs in Europe. However, collected a combined 6.4 billion unique installs in Q3, which is declined by 3% YOY
Moving to the individual countries, the U.K. took the bait with the largest share in App Store’s earning. Meanwhile, Google Play Store conquer the German market. Aside, PUBG Mobile, Garena Free Fire, and TikTok were all-time mobile applications for the users.
- United Kingdom: $894 million
- Germany: $839.4 million
- France: $489.8 million
- Russia: $310.6 million
- Turkey: $234.7 million
If we particularly talk about the downloads, Russia has 1.4 billion installs, Turkey has 819 million installs, and the U.K. has 573 million installs in the European market. Still, Google Play Store was the main source in Russia while App Store was in the United Kingdom.
European mobile app market: Trending mobile applications
Speaking on the overall revenue for Q3 2021, Tinder, Disney Plus, YouTube, TikTok, and Google One makes to the top five. However, DAZN, Netflix, Twitch, Badoo, and Azar further continue the list. In this line, Tinder and Google One grab the highest shares on App Store and Google Play Store.
In Q3 2021, Europen consumers were fond of TikTok that recorded a total of 24.2 million installs, and tops the Google Play downloads list. As for the App Store downloads, WhatsApp has the most downloads with the second position on overall installs in the country.
Most interestingly the social media platform- Instagram, Telegram, Facebook, and Messenger has acquired the third, fourth, fifth, and sixth position. The list is further continued by SHEIN, Spotify, Snapchat, and Google Maps, in terms of overall downloads.
European mobile app market: Trending Gaming applications
Coming to the gaming apps, the mobile games generated $2.8 billion in Europe during Q3 showing an annual increase of 16.7%. Google Play wins over the Apple App Store with $1.6 billion in consumer spendings.
Overall, Google Play represented 58.3 percent of total gaming revenue in Europe, while the App Store accounted for 41.7 percent. However, German users spend the most accounting for $366 million but Apple stores contributed $269.7 million in revenue with the user’s majority belonging to the UK.
Still, Google Play remains unbothered in terms of downloads and successfully stands on 2.3 billion installs. Yet, the case isn’t the same with iPhone applications. App Store’s downloads decreased by 9% from 536 million to 488.4 million.
Moreover, Europe declined by 3.4% YOY from 2.9 billion in Q3 2020 to 2.8 billion in Q3 2021. Where Google Play has 82.4% game downloads, App Store has only 17.6%.
PUBG Mobile, and Coin Master from the Google Play revenue list, gained the most shares with first and second positions respectively. Furthermore, the top five include State of Survival, Roblox, and Pokemon GO in third, fourth, and fifth places.
As for the game download lists, Count Masters, Fidget Toys Trading, My Talking Angela 2, Judgment Day, and Roblox obtained the top five positions. Surprisingly, the recently released is able to make it to the nine place Pokemon Unite in the overall downloads list.
(Source: SensorTower)
