Breaking: Huawei launched ‘ULTIMATE DESIGN’ a new ultra-high end smartphone brand

On September 25, 2023, Huawei launched its first ultra-high-end smartphone brand – Ultimate Design. This new smartphone lineup will surpass the current flagship series offering for consumers.

It’s clear that the new Ultimate Design is in action to cover the premium smartphone segment. Therefore, the company will use top materials, stylish designs, and powerful specifications in this segment.

According to Huawei, the new Ultimate Design brand is a culmination of ultimate aesthetics, ultimate craftsmanship, and extreme innovation. To mark the brand inauguration, Huawei launched – the Huawei Mate 60 RS Ultimate Design. The company also added an extra premium – Huawei Watch Ultimate Gold Edition in the segment as an initial member.

Such smartphones were introduced under “Porsche Design” branding but now, it is officially announced that the company will establish its own ultra-premium smartphone lineup.